Flip & Fish is a fast paced, competitive 2-4 player game of dexterity, tactics and luck. The goal is to be the first player to catch the required number of trophy fish, which varies by player count.

Players take turns rolling or flicking a D12 dice from their jetty towards the cards in the middle, trying to get as close as possible to a target card. When the dice stops, a fish is caught if the dice roll (along with any bonuses) is equal or higher to the catch rate of the closest fish. Players can also use caught fish as bait, and items from the Bait & Tackle shop to increase their chances of catching fish. The game is fast to learn, but offers strategic options as players become more familiar with the game.