Lost in the middle of the vast American wild west, you arrive in the small town of Your Town. After going around, your decision is made: you will improve it and make it prosper. Build buildings, hire qualified staff, buy land, and manage your finances, because the mayor of this city is you!

Your Town is a comic combined with a game, one title in a series subtitled "The comic in which you are the hero". You embody a character in an immersive story in which your choices guide your progress. You have a character sheet akin to those used in role-playing games that tracks your possessions, your special abilities, your coins, and your victory points. In general, gameplay consists in following the comic's panels — which contain clues, riddles and traps — and making choices about where to go and what to do, while using your visual perception to collect clues and be smart enough to resolve the riddles. As in any game, you can lose — sometimes really badly!